Know Your Numbers
Use one reporting period, such as the last 30 days, for every field below.
See what your dental marketing spend is producing, where money may be leaking, and what to review before increasing your budget.
Use one reporting period, such as the last 30 days, for every field below.
A campaign can generate leads and still waste money. The useful question is whether those leads became patients and whether those patients produced enough value to justify your acquisition cost.
If leads are coming in but few become patients, increasing advertising may simply send more opportunities into the same conversion problem.
A high cost per lead can point toward targeting, advertising or landing-page problems. A reasonable cost per lead with poor patient conversion can point toward call handling, scheduling or follow-up.
If patients are booking but contribution remains weak, review treatment mix, collected revenue, case acceptance and patient-related costs.
If Google Ads is part of your acquisition strategy, review our PPC advertising for dentists resource before increasing spend.
For a broader look at practice expenses, use our dental practice expense analysis calculator .
Patient acquisition cost is your marketing spend divided by the number of new patients attributed to that marketing.
ROAS compares attributed revenue with marketing spend. It does not account for all costs involved in providing treatment.
ROAS measures revenue against advertising spend. Patient-related costs and other practice expenses can reduce what actually remains.
Not automatically. Confirm attribution, lead quality, scheduling capacity, collections and patient economics first.
We can review your campaign, landing pages, tracking and patient acquisition funnel before you decide where to spend next.
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