01 Local SEO
Dominate the Map Pack across Michigan cities. We optimize your Google Business Profile, citations, and service pages to win local intent keywords.
- GBP categories, services, posts
- Citation cleanup & consistency
- Geo‑targeted location pages
Keywords: Michigan SEO, local SEO Michigan, map pack
02 Technical SEO
Fix what holds rankings back: Core Web Vitals, indexation, structured data, accessibility, and site architecture for crawlability and speed.
- Site speed & Core Web Vitals
- Schema (Organization, Product/Service, FAQ)
- Clean IA & internal linking
Keywords: SEO firm Michigan, technical SEO services Michigan
03 Content
High‑intent pages and helpful blog posts that answer buyer questions and convert visitors into leads.
- Bottom‑funnel service pages
- City & industry landing pages
- Editorial calendar & briefs
Keywords: SEO services Michigan, Michigan SEO content
04 Link Building
Earn authority with relevant, local links—PR, sponsorships, resource pages, and strategic outreach.
- Local PR & digital partnerships
- Authority directory placements
- Outreach & earned mentions
Keywords: Michigan SEO company, white‑hat link building
05 Conversion Rate Optimization
Turn organic traffic into calls and forms with mobile‑first UX, call tracking, and tested layouts.
- Sticky call buttons + form UX
- Offer bars & social proof
- Call tracking & CRM sync
06 Reporting & Strategy
Clear dashboards focused on the metrics that matter: rankings, traffic, leads, and ROI.
- Monthly KPI dashboard
- Keyword & Map Pack trends
- Quarterly strategy resets